This week we published our Special Report on how IP can add value to your business. In a “timely” turn of events, we found out recently that the historic British watchmaking name J. W. Benson is coming up for sale. This is the company that supplied watches to the soldiers in the trenches during WW1, was bombed out in WW2, occupied the same site that is now occupied by Tiffany and Co in London, made the watch that was taken to the top of Mt Everest by Sir Edmund Hillary in 1953 and which was sold to the Royal jewellers, Garrards in 1973, and then to the retail giant Sears Holdings.
In fact J.W. Benson don’t make watches any more, so what is coming up for sale you may ask? Well the J.W. Benson name lives on and the sale is for a suite of IP rights, including various Trademarks and domain names. In the field of horology and watch making, there is considerable value to be gained from stories, brand equity and old watch designs. There will likely be lots of interest in this exciting field.
Do you know the real value of your business? Contact us on 01522 801111 for help in assessing the IP in your business.
