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Bathroom Tales: why the obvious name is not always the best!

The local press recently ran a story about a local business trading as “The Bathroom Store” having to take to social media to reassure customers after it was reported that the similarly-named, but completely unrelated, Bathstore chain was in administration.

While it may seem like a good idea to choose a name that tells everyone what you are selling, in the longer term this can lead to problems.

The more descriptive the name you choose for your business, the less it will stand out from the crowd. It will be more readily confused with other businesses, and this is will not help your business, as the story above shows.

Does your business stand out from the crowd?

Choosing a distinctive, memorable, name and protecting it by registering it as your trademark will add value to your business and help you avoid conflict with other businesses. You also need to make sure that your chosen name is not too close to other business names – we can help with this.

Call us on 01522 801111 to see how we can help you make sure your business stands out from the crowd.

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Without an attorney to handle the complex legal and technical issues involved in obtaining good patent and trademark protection, you are very likely to end up with something too narrow in its scope and therefore easy to get round. Trying to save money on a patent or trademark application can prove to be costly down the line. Looking to protect your designs, brand or inventions the right way? Call us today:
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