The local press recently ran a story about a local business trading as “The Bathroom Store” having to take to social media to reassure customers after it was reported that the similarly-named, but completely unrelated, Bathstore chain was in administration.
While it may seem like a good idea to choose a name that tells everyone what you are selling, in the longer term this can lead to problems.
The more descriptive the name you choose for your business, the less it will stand out from the crowd. It will be more readily confused with other businesses, and this is will not help your business, as the story above shows.
Choosing a distinctive, memorable, name and protecting it by registering it as your trademark will add value to your business and help you avoid conflict with other businesses. You also need to make sure that your chosen name is not too close to other business names – we can help with this.