A trademark registration is what you need to protect your brand name, logo or slogan. It can distinguish your products or services from your competitors.
Many companies can fall into the trap of choosing a brand that is descriptive as possible. THIS CAN BE AN EXPENSIVE MISTAKE. If you identify your brand with a descriptive term, anyone else can do this too.
So what should you do to identify your company to your consumers?
1. Start with the right name
If it is too descriptive, uses words to positively describe your product, or a common geographic name or surname, your brand can never be fully protected. While you can use some of these words to identify your products/services, a good brand is needed to distinguish yourself in the market place.
Sometimes the best trademarks are invented words or names that have nothing to do with the product.
2. Make sure it is free for you to use
Before you do anything else, check that your name is not being used by another trader. Web searches or using the yellow pages can help. If you are not completely sure, LOVEN have access to specialist databases to make sure you don’t use a trademark that could be owned by someone else.
3. Protect it and make it yours
Once you have your name, protect it with registration. This enables you to have complete ownership of the brand and stops others using your brand for the same or similar products/services. It also means that others cannot register similar trademarks, company names and domain names without legal issues.
Having the right protection for your brand with a trademark means you can:
- Build an asset
- Expand in the future
- Keep your competition at bay
If you would like more information, or need any advice, please get in touch with our Trademark Team.