Lincoln office

01522 801111
LOVEN Patents & Trademarks
51 Wragby Road
Sudbrooke
LINCOLN
LN2 2QU
United Kingdom

Hull office

01482 236777
LOVEN Patents & Trademarks
Hesslewood Hall Business Centre
Ferriby Road,
Hessle
HULL, HU13 0LH
United Kingdom

Peterborough office

01733 889444
LOVEN Patents & Trademarks
Asset House
Thorpe Wood Business Park
26-28 Thorpe Wood
PETERBOROUGH, PE3 6SR
United Kingdom

Trademark Protection

A trademark registration is what you need to protect your brand name, logo or slogan. It can distinguish your products or services from your competitors.

Many companies can fall into the trap of choosing a brand that is descriptive as possible. THIS CAN BE AN EXPENSIVE MISTAKE. If you identify your brand with a descriptive term, anyone else can do this too.

So what should you do to identify your company to your consumers?

1. Start with the right name

If it is too descriptive, uses words to positively describe your product, or a common geographic name or surname, your brand can never be fully protected. While you can use some of these words to identify your products/services, a good brand is needed to distinguish yourself in the market place.

Sometimes the best trademarks are invented words or names that have nothing to do with the product.

2. Make sure it is free for you to use

Before you do anything else, check that your name is not being used by another trader. Web searches or using the yellow pages can help. If you are not completely sure, LOVEN have access to specialist databases to make sure you don’t use a trademark that could be owned by someone else.

3. Protect it and make it yours

Once you have your name, protect it with registration. This enables you to have complete ownership of the brand and stops others using your brand for the same or similar products/services. It also means that others cannot register similar trademarks, company names and domain names without legal issues.

Having the right protection for your brand with a trademark means you can:

  • Build an asset
  • Expand in the future
  • Keep your competition at bay

If you would like more information, or need any advice, please get in touch with our Trademark Team.

Without an attorney to handle the complex legal and technical issues involved in obtaining good patent and trademark protection, you are very likely to end up with something so narrow in its scope and therefore easy to get round. Trying to save money on a patent or trademark application can prove a to be costly down the line. Looking to protect your designs, brand or inventions the right way? Call us today:
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