If you are in the process of developing a new brand, logo, slogan or identity for your business, you will need to choose a brand that represents your business and meets all the legal requirements for registration. If you adopt a brand without proper research, you could end up wasting money.
Registered trademarks protect your identity.
To obtain a trademark registration for your brand, it needs to be original and distinctive. Without a trademark, you have no exclusive right to use your brand. Anyone can use it and this will have an enormous impact on the ultimate value and viability of your business.
LOVEN can work closely with you on the selection of your new trademark, making sure that you avoid all of the legal pitfalls and that the brand is exclusively yours.
For more information, please get in touch with our Trademark team. You can also find some helpful hints and tips in our resource section.